New Laser Tag Phaser "Cobra"

For over a decade, Nicole and Peter Lander have been supplying a range of laser tag equipment to businesses seeking innovations in live gaming.

The couple has exported their kit to more than 55 countries.

Continuing this tradition of innovation they’ve teamed with DesignWorks to design a new toy model: the Cobra. 

The Cobra is the most technologically advanced phaser in the world — an intersection between computer gaming and live-action. The team sell their custom-made-to-order laser tag equipment via our sister company, Battlefield Sports.

The product enables people to engage in an immersive, simulated skirmish as a game, training, team building, or fitness activity. 

The Cobra houses the Landers’ patented optoelectronics system called SATR (small arms transmitter-receiver).

The system can emulate the performance and sounds of more than 350 emulations, including a “Laser Tag” theme.

The system uses a combination of lensed infrared and radio data to enable real-time hit-feedback and other statistics, e.g. fire accuracy; all without requiring a central computer system.

In other outdoor systems, the target player knows he has been hit, but the firer often doesn't know he has got them.

 “When a gamer tags an enemy, the shooting phaser instantly says ‘tagged’ or ‘de-activated’ or ‘de-activated already,’ said Ms Lander.

“On the flip side, the enemy’s phaser issues a near-miss, wound, or dead sound effect,” said Ms Lander.

“It is what all gamers strive for; to go from listening to gunfire via speakers to hearing it all around them as their pulse races,” said Ms Lander.

“And the cool thing is that the phasers can be configured so it interacts with you in different languages,” said Ms Lander.

“We just were asked to integrate the Basque language for a new client in Spain,” said Nicole Lander.

“In the past laser tag had to be played in the dark with lots of fog, in small indoor arenas and constrained by a central computer system,” said Ms Lander.

“With SATR gamers can take their skills from virtual matches into a live game, to experience the excitement of a Hollywood blockbuster, with themselves as the leading lady/man,” said Ms Lander.

With this new technology, laser games are now 100% portable — indoors or outdoors.

The system works “peer-to-peer” meaning one player’s phaser recognizes a signal directly from another player, rather than via a central computer.

Global Game Plan - Explosive Growth

Now with the couple’s new rental program, the fun of combat entertainment can be enjoyed at home. Yes, that's right, you can rent a laser tag set and play at your place.

"Really, the new Cobra is all about fun, fast and reliable performance for those looking to get for affordable, dependable party entertainment," said Ms Lander. Continuing the innovations the team have created a new "Cobra LITE" - ideal for vacation care program rentals.

To keep pace with explosive growth the Landers plan to expand their equipment rental capacity.

Work is underway to expand the duo’s toy arsenal. 

Nicole Lander said, “We are expanding our collection to handle a huge increase in customer demand and to accommodate the dramatic forecasted growth in our new rental packages.”

 “We have seen a massive uptake on our laser tag hire offer, in fact, it is becoming more and more popular,” said Ms Lander.

“Our biggest hurdle to our business expansion is capital because just like a car-hire company this business model is capital intensive,” said Ms Lander.